DETROIT – Everyday car companies explore new ways to keep your family safe, and now they created upgrades to fix the lighting as well.

Not only does today’s exterior lighting improve safety, designers to create unique signatures for their vehicles increasingly are using it. Picture the taillights on the Dodge Durango or the headlights on any Audi, for example.

Varroc Lighting Systems in Plymouth, Mich., near Detroit, came into being after Visteon sold its lighting business to privately held Varroc Group of India in 2012. It expects to see revenue growth of 13 percent in 2015 and book total business of $750 million. Some of the company’s largest customers include General Motors, Jaguar Land Rover, Fiat Chrysler Automobiles and Tesla Motors.

The lighting unit traces its roots to 1879. The company strategy is to run lean. It operates eight plants close to its largest regional customers and seven technical centers.

Scott Montesi, 41, director of business and product development, spoke this month with Staff Reporter Richard Truett at the company’s North American headquarters.

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Do you know what to do every time you step in the drivers seat, and what features are available to help make your driving experience better and easier?

While automakers are spending billions of dollars loading up their vehicles with technologies of all kinds, many owners are not using them and would rather use their smartphones instead, according to the first-ever J.D. Power 2015 Driver Interactive Vehicle Experience (DrIVE) Report.

The market research firm found that at least 20 percent of new vehicle owners have never used 16 of the 33 technology features that DrIVE measured. For the consumer, this means they are paying for something they are not using, said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.

The report looked at driver experiences with in-vehicle technology features during the first 90 days of ownership and was based on responses from more than 4,200 owners and lessees of 2015-model-year vehicles.

Features that owners did not use

43 percent—In-vehicle concierge feature such as OnStar.
38 percent—Mobile connectivity, such as a factory installed Wi-Fi hot spot.
35 percent—Automatic parking system, which aids in either parallel or perpendicular parking with limited interaction by the driver.
33 percent—Head-up display.
32 percent—Built-in apps such as Pandora.

“Tired and impatient, car buyers just want to get out of the dealership, often without becoming fully oriented with all of their new car’s features,” says Tom Mutchler, Consumer Reports’ automotive human factors engineer. “But many high-tech features aren’t immediately obvious or intuitive, especially when trying to decipher their use for the first time when driving.”

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Recently there have been multiple issues with connectivity when it comes to hackers and safety, so before it is available to the masses it must be protected as well.

Connected vehicles hold tremendous potential for improving road safety while simultaneously reducing energy consumption and road congestion through data sharing over the next 10–15 years.

Unfortunately, that potential may never be realized unless there is a dramatic change in the way automakers and suppliers handle cyber security. The recently revealed security vulnerability in Fiat Chrysler Automobiles (FCA) products with Uconnect telematics systems demonstrates some of the flaws in the current landscape.

Wired.com recently ran a report highlighting a flaw in the Uconnect telematics system discovered by noted white hat security researchers Charlie Miller and Chris Valasek. The pair worked out how to remotely connect to the vehicle’s cellular modem, a key component of Uconnect and all other telematics systems. From there, they were able to access a port in the vehicle network that provided entry to vehicle control systems, including steering, braking, and other functions. The article noted that Miller and Valasek notified FCA and waited until a fix was developed before publicly disclosing the flaw. So far, so good.

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With technology advancing in the automotive industry and with the results skyrocketing new tech features are the most important piece of the puzzle. However, car makers have discovered this fact which may to them continuing to keep information close to home.

Carmakers are limiting the data they share with technology partners Apple and Google through new systems that link smartphones to vehicle infotainment systems, defending access to information about what drivers do in their cars.

Auto companies hope that the vehicle data will one day generate billions of dollars in e-commerce, though they are just beginning to form strategies for monetizing the information. Apple and Google already make money from smartphone owners by providing a variety of products and services, from digital music to targeted advertising, and connecting phones to car systems will almost certainly extend their reach.

But as infotainment systems such as Apple’s CarPlay and Google’s Android Auto become more widespread, auto companies hope to keep tech providers from gaining access to a wealth of potentially profitable information collected by computer systems in cars.

Some auto companies have specifically said they will not provide Apple and Google with data from the vehicle’s functional systems — steering, brakes and throttle, for instance — as well as information about range, a measure of how far the car can travel before it runs out of gas.

“We need to control access to that data,” said Don Butler, Ford Motor Co.’s executive director of connected vehicle and services. “We need to protect our ability to create value” from new digital services built on vehicle data.

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The scheduled release of General Motor’s new hybrid cars will soon make them stand out in hope to compete with other companies in the electric field of automotives.

General Motors has mapped out a comprehensive electrification strategy that includes a reinvented 2016 Volt plug-in hybrid, a 2016 Malibu hybrid, the retail launch of the Spark EV in Canada and other markets, and the Bolt EV.

The Bolt, with a range of 321 kilometers, will be priced at $30,000, subsidies included.

All will be sold in global markets through GM dealerships, covered by factory warranties and backed by service procedures proven over the five years the current Volt has been on sale – with more than 70,000 Volts in the hands of customers.

Despite all this, Tesla remains the darling of the EV set. GM has made a demonstrable commitment to putting affordable electrified cars in the hands of the masses, but Tesla is considered a “buy” by a number of Wall Street analysts.

For instance, Morgan Stanley analyst Adam Jonas has a $320 per-share price target on Tesla (trading today at about $266), yet the company continues to lose money. The first-quarter loss at Telsa amounted to $154.2 million (U.S.). Nonetheless, the stock market puts a market cap on Tesla of more than $30 billion.

By contrast, GM today was trading at $35.43, for a market cap of about $57 billion. This begs the question: Does it gall Pam Fletcher, GM’s executive chief engineer for electrification, and her team to see such buzz about Tesla, but not so much for GM? She pauses and says, “We just showed you a video of a real car.”

She also points out that GM purposely puts key electrified vehicles into the Chevrolet brand. GM’s hybrids, plug-in and pure electric cars are not just for the elite, she says, taking a jab at Tesla. The base price of a Model S in Canada is $77,200, or more than twice the expected price of the coming Bolt – or the estimated $33,000 price tag of the Spark EV when it hits retailers in Canada this October.

GM is anxious to get out its electrification message, naming it one of the key elements of the Chevy brand moving forward.

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Is your car ticking, squealing, or knocking? Each sound means a different problem with your car. Read the following sounds to find the problem and solution required for each noise your car makes.

You hear a high-pitched squeal that stops when you shut off your engine: Readjust or replace the belt. These belts should have about half an inch of play and shouldn’t be frayed, cracked, or glazed on the underside.

You hear a continuous high-pitched sound that may continue after the engines shut off: Check the radiator pressure cap. The rubber gasket may be worn.

Something ticks rhythmically while your engine idles: Shut off the engine, wait ten minutes for the engine to cool and the oil to settle, and then check the oil level. If you have enough oil, have a mechanic check the valve adjustment.

If you hear a loud tapping or knocking sound in your engine, pull to the side of the road and call for road service. The source may be a loose rocker arm or carbon buildup inside the engine, but if it’s a loose bearing or a faulty piston, it can destroy the engine.

Mild knocking or “pinging” may be the result of using fuel with the wrong octane rating.

You hear the engine running after you turn off the ignition: Your engine is dieseling. This condition only happens to cars with carburetors. It is usually caused by an idle speed that’s set too high or excessive carbon in the combustion chamber.

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There are 4 million car crashes in North America each year. Hopefully self-driving cars will one day lower that statistic.

Self-driving cars could generate billions of dollars a year in revenue from mobile Internet services and products, even if occupants spend only a fraction of their free time on the web, according to a new study by McKinsey & Company.

The study, released Thursday, also projects that widespread adoption of self-driving cars could lead to a 90 percent reduction in U.S. vehicle crashes, with a potential savings of nearly $200 billion a year from significantly fewer injuries and deaths.

In addition, the McKinsey study warns of several risks to established companies, including vehicle manufacturers, dealers and even insurance companies.

McKinsey projects that future owners of self-driving cars could save up to 50 minutes a day, some of which is likely to be spent surfing the web.

The consulting firm estimates the additional free time in the car could generate about $5.6 billion a year in digital revenue for each additional minute that vehicle occupants spend on the internet – as much as $140 billion if half their free time in the car, or roughly 25 minutes, is devoted to daily web surfing and shopping.

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The car has  been a main star like in Fast and the Furious, or played a minor role in almost every movie.  The car enthusiast’s passion generally isn’t founded in any single experience. It is a result of many influences, coming from places like our parents, our surrounding area’s culture and, almost always, the media.

The automobile plays both major and minor roles in nearly every movie and TV show known to mankind. Today the editors at Autoblog, Autoblog Canada and AOL Autos are paying homage to a few of these, acknowledging the ones that stand out in our minds as having played a profound part in forming our ardor for all things automotive.

Head on past the jump to see the cars from the big and small screen for which our staff still pines. And make sure to tell us about your favorite movie/TV cars, in Comments.

Ferris Bueller’s Day Off came out a few years before I learned to drive, and I was enchanted. Not just by the car, but by Ferris’ seize-the-day attitude. As a fairly rule-bound kid who did most of her rebelling in secret, I was amazed to see how someone could flaunt expectations so bravely and with a giant smile on his face.

After Ferris talks Cameron into joyriding around in his father’s perfectly pristine 1961 Ferrari 250 GT California, something clicked inside my brain. Rebelling might not be a totally scary thing – it looked like it might actually be fun. Ferris & Co. may or may not have inspired me to perhaps take a couple of joyrides of my own, albeit in my parents’ 1988 Honda Accord, which was admittedly a wee bit less entertaining than the Ferrari. Still, I felt like I was behind the wheel of that little red sexy machine, and with the Accord’s windows rolled down I could even for a minute imagine it was a convertible.

Turns out I wasn’t the only one relying on imagination and movie magic when it came to Cameron’s dad’s Ferrari. The car used in the driving scenes in the movie wasn’t actually a Ferrari, but a kit car built on a similarly sized wheelbase and a tube frame by Modena Design and Development in El Cajon, CA. Its engine was a 500-horsepower, 7.0-litre Ford V8, which is cool, but is certainly not a Ferrari. A real California was used for the still shots of the car (although, naturally, when Cameron kicks the heck out of the Ferrari, that one was a replica, too).

I fell in love with cars, and with the idea of skipping class, from watching that movie. I was craving freedom, and being behind the wheel of a car gave me exactly what I desired. Even if my reality was a boring old sedan.  Many of us have felt the same way and this just might be due to the movies we watch, and the ideas that get trapped in our mind.

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Love this model and was very excited to see what they have in-store for the 2015 model year! The BMW i3 has been officially released as of today, simultaneously worldwide in London, New York City and Beijing.

The city car is powered by an electric motor producing the equivalent of 170 hp and 184 lb-ft of torque. The rear-wheel-drive, 2,635-pound car can sprint to 62 mph (100 kph) in 7.2 seconds and can achieve a range as high as 118 miles. An optional 650cc two-cylinder gasoline engine is available as a range extender for a combined 186-mile range.

Read the full story and see the pics here.

“What if?” It’s the powerful question that has fired the imagination of innovators throughout history. And would-be innovators too, sitting bored in school, imagining “what if?” when sketching their dream cars.

This was the kind of unrestrained thinking, backed by an unrestrained budget, that produced the original Bugatti Veyron, a shocking 1,000 horsepower, all-wheel-drive cruise missile of a car. But then someone said, “What if … we cut the roof off and made it a convertible?” and recently, the $2 million Veyron 16.4 Grand Sport was born.

Naturally, a $2 million car comes packed with enough gadgets for James Bond, some aimed at helping corral those thousand horses and others technology that performs the magicians’ trick of doing their work without attracting notice.

Read the full story here.